“What we know matters but who we are matters more.”
The goal and context of a paradigm shift to Slow Luxury is a balance of our ﬁve ‘Slow Luxury values’:
- QUALITY: Quality is achieved through slow and considerate process.
- BALANCE: Value of a product equals both commercial value and community support at a local and global level.
- COLLABORATION: The creativity of many results in best practice and expands reach.
- HERITAGE: Tradition, craftsmanship, and heirlooms are the touch points.
- LIFE CYCLE: A product is sustainable from design to manufacture to consumer. This means everlasting goods and services, handed down through generations, preserving memories and stories of a lifetime.
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