Slow Luxury is presented by Fiona Fraser and Jade Dressler
Fiona Fraser is a designer, marketing specialist and entrepreneur. She is passionate about Scotland’s people, land and products, and has developed a reputation for delivering creative strategy, brand development, marketing and collaborations for the Scottish luxury industry on the international stage.
Fiona was owner and CEO of Fraser Balgowan, a Scottish luxury brand that connected cherished traditions of Scotland with a new sustainability model relevant for today’s discerning global client, and sold collections to international retailers such as Saks 5th Avenue in New York. The brand was noted for the excellent provenance of materials, the tradition and fabrication of craftsmen of the Scottish Highlands, and passion for the ﬁnest attention to detailed quality on par with the ﬁnest European legacy brands.
In its first year of trading, Fraser Balgowan was featured in Vogue, Wall Street Journal, Forbes and Women’s Wear Daily, and was nominated for ‘Accessory Designer of the Year’ at the Scottish Fashion Awards.
With an extensive range of strategic and creative skills, developed over 18 years, and within private, public and third sector settings, Fiona Fraser has built a strong track record as a business and marketing development professional. She has enjoyed a varied career, working with Company Directors in energy, retail, food and drink, tourism and heritage, textiles and fashion; governments; international development agencies; local communities and charities.
With her background in managing sustainable rural development in Scotland, Fiona is dedicated to championing the country’s unique materials and traditional skills to help support the continuing life of its traditional, creative industries, those which have been passed down through generations and are in danger of being lost.
Fiona has a developed understanding of the ‘Scottish product’, having spent considerable time studying and working in rural communities across Scotland, and she understands the value of heritage, craftsmanship and sustainability from a commercial and developmental perspective.
Since 2012, Fiona has been a member of the Scotland International Group, contributing to the Wilson Review of Scottish Exporting for the Secretary of State for Scotland. She is also on the judging panel for the 2014 Scottish Export Awards.
On a consultative basis, Fiona acts as Business Development Manager for Women’s Enterprise Scotland (WES), which recently launched the Scottish Framework and Action Plan for Women’s Enterprise in association with the Scottish Government.
Follow Fiona @fionafrasersaid
Jade Dressler has enjoyed over 20 years in sustainable luxury product design, curation, and development, with the past nine years as Creative Director of her branding agency based in New York, Jade Dressler. The agency creates strategy and platforms for luxury and pop culture lifestyle clients at the conﬂuence of red carpets, couture runways, and the sets, stages, screens, theaters of retail stores, e-commerce and major media. Jade’s introductions and connections set the style for desire.
Of note, Jade has designed for luxury fashion legends, Bill Blass, Mary McFadden, and Oscar de la Renta and was a product developer, designer and the Marketing Director for Blue Fish, one of the ﬁrst socially conscious, organic cotton clothing companies with ﬁve multi-category retail stores and over 400 wholesale accounts, including Nordstroms in the 1990’s. Blue Fish was a member of BSR, Businesses for Social Responsibility and SVN, Social Venture Network with board members including famed pioneers of corporate responsibility, Ben Cohen of Ben & Jerry’s Ice Cream and Gary Hirschberg of Stonyﬁeld Farms yogurt. Jade’s expertise and vision for design businesses is based on her experiences as a co-owner and designer of an accessory collection which was carried by Saks Fifth Avenue, Henri Bendel, Joyce Hong Kong and specialty stores around the world. The brand, called JAMP, enjoyed representation by Fragments in NY, and reps in Miami, and Paris. Notable wearings by celebrities ranged from Naomi Campbell to the band, Heart; and features of the brand appeared in media such as Elle, Vogue, and WWD.
Today, Jade’s column on green art and design products written for Metropolis magazine keeps her tapped in with luxury and green developments, trends and resources. As a former consultant to the New York School of Interior Design, she enjoys a network of leading artists, architects and designers in interiors, including brand and public relations work with Scott Sanders, original founder of Ralph Lauren’s interior design department.
Jade also represents wellness clients scaling from Natural Products Expos to branding and media for one of the top integrative physicians, Dr. Vincent Pedre. For Jade, wellness includes mental health advocacy through her clients, Dr. Renee Clauselle and Janine Francolini with Flawless Foundation. Her Green Provocateur initiative commissions art installations on the land to call attention to the beauty and balance of Nature in projects in places ranging from Brazil to Italy to NYC’s Union Square Park.
Follow Jade @plantme
Slow Luxury International Development
and Sales Consultant
As business consultant to Slow Luxury and clients, senior executive consultant, John Favreau brings to Slow Luxury his operating, marketing and transaction experience in luxury and mass market consumer products, fashion, apparel and accessories. His career in international market development and M&A has provided him with a global view of today’s consumer and economic environments.
Having lived in New York, Paris, London, Frankfurt and Sydney, Mr. Favreau well understands the global, cultural and societal impacts of the ever-evolving consumer markets. In his transaction work, having led the investments of over $1.8 billion, he also knows well the key drivers for value creation and company growth.
Favreau leads Little Lake Partners, LLC, an exclusive consulting firm that provides strategic, financial, operational and brand management and marketing capabilities to solve problems and create greater opportunities for growth oriented businesses, including start-ups and joint ventures. Little Lake Partner’s diverse client engagements have included two new consumer product launches, the strategic divestiture of an iconic American design brand, and business advisory services to a leading US apparel designer, a luxury women’s apparel line, and a branded lifestyle company, among many others.
Favreau has contributed to the cultural interweaving of our global economy through his successful brand expansions, such as expanding New York-based Dean & Deluca; legendary brand, Vera; and Armani Exchange, A/X into Japan along with his client placements on the shopping channels, HSN and QVC, of America. Most recently, an invitation to an “Arctic safari” led to brand evaluations in outerwear, neck wear, home furnishings and textiles, and sequential US market introductions with sales strategy support and direct introduction to retail and wholesale accounts. In his current work, he is leading the revitalization of a sustainable organic cotton based uniform business, the launch of a highly curated collection of products based on atelier based handwork (from rural Pennsylvania Amish communities, Kazakhstan based felting circles, and Peruvian alpaca knitters) as well as the US market entry for a UK swimwear line that utilizes classic French lingerie production to make it’s highly unique product line.
Favreau is also an Adjunct Professor at LIM College, in New York City, where he teaches new product development. He holds a BSE in Finance and Multinational Management from the Wharton School of the University of Pennsylvania, and is fluent in French.
Follow John @LittleLakeLLC
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